Paid advertising · 5 min read
Meta Ads vs. Google Ads: which is right for your small business?
Por el equipo de +Melo Agency · Revisado por Carolina Escobar Hoyos, fundadora ·
Both platforms work, but they solve different problems. The key question: is your customer already looking for you, or do they not know they need you yet?
Google Ads: reach people who are already searching
Your ads show up when someone types something like "dentist in Bogotá" or "trademark registration" into Google. It's the best choice when there's active demand: people already have the need and are comparing options.
Meta Ads: create demand on Instagram and Facebook
Your ads appear while people scroll, based on their interests and behavior. It's great for building brand awareness, launching visual products and driving WhatsApp conversations.
Which one should you choose?
- Services people need urgently (health, legal, repairs): start with Google Ads.
- Visual products, fashion, food or new brands: start with Meta Ads.
- Once you have both in place, combining them usually works best: Meta builds awareness and Google captures the search.
What +Melo charges to manage them
Managing Google Ads or Meta Ads costs USD 313 + VAT per month each. Your ad spend is paid directly to the platform and is separate.
Frequently asked questions
How much should I spend on ads?
It depends on your industry, city and goal. In the free consultation we set a sensible starting budget to test and optimize.
Do I need social media profiles or a website?
For Meta Ads, active profiles help; for Google Ads, you need a page or landing page for the ad to send people to.
Cómo hacemos este blog: usamos IA como apoyo para investigar y redactar borradores. Cada dato se contrasta con las fuentes enlazadas y una persona del equipo revisa el artículo antes de publicarlo. Si ves algo para corregir, escríbenos.